Chitra Agrawal & Ben Garthus
Producing small-batch achaar, also known as Indian Pickles - a relish made from vegetables and fruits with chilies, spices and oil - this is India's equivalent to Sriracha, harissa, or kimchi. Made in Crown Heights, Brooklyn Delhi is led by a food-loving couple - she a cookbook author and he a sculptor and designer - who together have created a delightful and flavorful product, packaged in a modern and approachable brand.
What Inspired You To Start Your Company?
From a young age, Iβve had an obsession with achaar, a spicy Indian condiment made from local fruits or vegetables, oil, spices and chili peppers. After realizing that there were no brands selling a variety with a homemade flavor that was not packed with salt and artificial preservatives, I started making my own using produce from my weekly farm share. I started making achaar from heirloom tomatoes, rhubarb, green gooseberries and garlic and started serving it to my cooking students and at my pop-up dinners. It wasnβt until I met my husband Ben, who is a food packaging designer, that we created Brooklyn Delhi to start selling my recipes on a larger scale.
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Tell us about your products.
We make innovative achaars inspired by local produce. Achaar is a staple in every Indian home used to sparingly to add a punch of flavor to every meal. Itβs spicy, sour, sweet, savory and very addictive! Right now we make tomato, rhubarb ginger and roasted garlic achaars.
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Why do you believe in small-batch products?
They have heart and of course the flavors. I hope someday small-batch foods will replace all of the mass-produced junk thatβs on store shelves right now, much of which is literally toxic for us.
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What makes your product better than the their mass produced counterparts?
Firstly, the taste! Our products have a homemade flavor, less salt, no preservatives or additives (and that means no citric acid or acetic acid), healthier oils and local farm produce.
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What is your favorite small-batch treat?
Nunu Chocolates Hand-Dipped Salt Caramels.
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What Drew You To Food?
I grew up in a home that revolved around food, but it wasnβt until 2009 that I started documenting my familyβs vegetarian recipes from India with a slant on local agriculture on my blog, The ABCDs of Cooking. As my passion grew, I started teaching classes, selling food at markets and hosting pop-up dinners and before long I was hooked. Brooklyn Delhi and my upcoming cookbook Vibrant India (Penguin Random House, March 2017) - pre order here! - reflect what I have learned over the years.
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Where Does Your Food Inspiration Come From?
My family and my local farmers.
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What Products Are You Working On Now?
My lips are sealed.
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Do You Have a Favorite Product?
Donβt ask me to pick between my babiesβΊ
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Latest Ingredient Obsession?
Curry leaves, now and forever
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What Did You Have For Dinner Last Night?
Home cooked meal by my cousin in the UK of rice, sambar, South Indian lentil stew made with drumstick, a fibrous Indian vegetable, and avial, a coconut curry with mango and plantain.
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What Person, Living Or Dead, Would You Most Like To Have Try Your Product?
My grandmother who passed away just before I launched Brooklyn Delhi.
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Whatβs The Best Piece Of Advice Youβve Gotten In Building Your Business? What Advice Would You Give Other artisans?
Best advice β Focus! My advice β If youβve discovered you have a passion for food, you must pursue it wholeheartedly or you may regret it later.
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What Other Local Food Artisans or Chefs Do You Admire?
Anita Shephard of Anitaβs Coconut Yogurt, Laena McCarthy from Anarchy in a Jar, Kheedim Oh from Mama Oβs, Alex Abbott Boyd from Cocktail Crate.
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If You Had To Choose Your Last Meal, What Would It Be?
My grandmotherβs puri (fried bread), mattar paneer, aloo gobi, and dahi vada.
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Favorite Restaurant or Food Experience?
Moghul in Edison, NJ
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What Do You Enjoy Doing Outside of the Kitchen?
I love my friends and try to see them as much as I can when not working.
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Whatβs Your Favorite Kitchen Soundtrack?
Not the most exciting, but I actually like silence when Iβm cooking. I feel like I can really devote all of my energy to what Iβm making.
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What is your favorite recipe to make with the product featured in our basket?
At home, we literally use tomato achaar at every meal β on breakfast tacos, grilled cheese sandwiches, on soups with a dollop of yogurt, or the traditional route with rice and dal or curry.