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Meet A Local Monday | Zach Negin + James Magnatta


Founded in 2009 after photographing the mustard-flower-covered hills around San Diego, James + Zach set off to elevate "The Kings Condiment" to the next level with the creation of SoNo Trading Co..

What Inspired You To Start Your Company?

We started SoNo to have full control over making $ for our futures. Also Zach and I wanted to be involved in the local food movement by sharing our knowledge and creativity with respect of food.

What Does “Artisan” Mean To You?

One who creates and shares products produced by their own standards to be shared amongst the public.

What Drew You To Food?

Zach and I were blessed with families that come together over meals. Because of this great passion passed on to us we wanted to share our knowledge and love with the public knowing the strong bond that it results in.

Where Does Your Food Inspiration Come From?

The people in our lives that we choose to surround ourselves with. Also with our international and national travels that spark our minds and pallets.

What Products Are You Working On Now?

A Yellow Chile Sriracha to add more spice to our brand.

Do You Have a Favorite Product?

Our new Red Chile Sriracha. In our humble opinions it's flavor profile far outdoes that of the sriracha that most of the USA is familiar with.

Latest Ingredient Obsession?

Vinegars of all flavors.

What’s The Best Piece Of Advice You’ve Gotten In Building Your Business? What Advice Would You Give Other Artisans?

Take others advice with open ears but always follow your own heart as you know best when it comes to your business.

What Other Local Food Artisans or Chefs Do You Admire?

Chef Ori Menashe of Bestia in Los Angeles

If You Had To Choose Your Last Meal, What Would It Be?

My mothers eggplant parmesian.

Favorite Restaurant or Food Experience?

Bestia in Los Angeles

What’s Do You Enjoy Doing Outside of the Kitchen?

Surfing, yoga, sailing, running, swimming, snorkeling, biking, riding motorcycles, hiking, and socializing.

What’s Your Favorite Kitchen Soundtrack?

Anything by James Brown.

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