What We've Done
Past Events And Activations Curated by The FareTrade
we’ve had the opportunity to work on activations for and with some of the most influential brands in the world
To us, food is the ultimate connector. You can learn more about a person, place or thing by eating than any almost other process – it has the power to transport you, introduce you to places uncharted and enhance connections never before felt. The FareTrade’s mission with every project is to accomplish just that – make our guests and our clients feel that they’re experiencing something dynamic, memorable and unforgettable.
With the ability to harness cutting-edge chefs and progressive makers, The FareTrade produces events and gifting to take brands to the next level. Dedicated to furthering the culinary dialogue, a portfolio of marketing and development services give small-batch artisans and chefs-on-the-cusp the ability to actualize their potentials.
We believe every day should be a culinary adventure.
Select Case Studies
With the launch of Chevrolet's newest Chevy Equinox lineup, The FareTrade was tasked with creating a customized dining experience to provide 20 social media influencers a night of dining under the stars, showcasing Chevy's mission to #FindNewRoads.
When Beats by Dre brought their international team from London, Paris + Tokyo to Los Angeles to outline the strategy for their new product release, they contacted The FareTrade to provide a customized culinary experience. From providing catering solutions utilizing our favorite Los Angeles restaurants and chefs to personalized welcome boxes showcasing local artisans.
Last Thursday we got together with the bold entrepreneur Peter Diamandis (X-Prize, Singularity University) and the team at Building Bloc at Real Office Centers in Santa Monica, CA for a Fireside Chat, discussing the future of artificial intelligence in human society. Heady stuff.
AMERICA. That's what the 4th of July is all about. While we may not all agree on who should next run this great country of ours, there is one thing can breach the partisan gap - delicious food made with all-American products! That's why we've crafted a few mouthwatering recipes using some of our favorite American-made artisan products to help you throw a Fourth of July bash to be the envy of all your friends.
The FareTrade is proud to partner with Food+Tech Connect to bring their Meet Ups to Los Angeles, the fastest growing food and technology community in the country.
This past weekend The FareTrade curated all of the culinary aspects of Vanity Fair's to host the second annual "The Retreat" in Palm Springs during Weekend 1 of Coachella. Spanning all three days of Coachella, we brought in a new chef each day to provide brunch for The Retreat's high profile guests.
The FareTrade put together welcome baskets for each weekend of Summit Series Winter Weekend events at Powder Mountain. Providing guests with a basket of goods to nourish themselves while on top of Powder Mountain.
Partnering with Rachel Zoe to host her annual Coachella Brunch at the dFM house, The FareTrade brought in both chef and beverage sponsors in addition to curating gift baskets for the VIPs in attendance.